Press Release

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pHur, LLC Launches Breakthrough Disinfecting Water

November 28, 2016

IRVINE, CA—Irvine, California-based pHur, LLC has launched into the consumer and small business market the first ever hospital-level disinfectant made purely from water and salt, replacing multiple toxic products used in everyday cleaning.

pHur has licensed exclusive development rights from Aquaox, LLC, the Dutch engineering company world renown for water electro-oxygenation. Serial entrepreneurs, Jeff Christensen (Los Angeles/OC) and Bryan Holland (San Diego, Bay Area), are principals in ZEROREZ®, California’s award-winning carpet and surface cleaning company.

From a standing start in 2003, Jeff and Bryan now operate more than 40 cleaning trucks statewide and have seen first-hand how a modified, high pH water can replace toxic chemicals. However, along the way they became convinced that the technology held the promise of also revolutionizing disinfection -- which is exactly what pHur represents. Working with Aquaox, pHur has now successfully registered with the EPA a stable, neutral pH water that physically kills 99.99% of known bacteria and viruses such as MRSA, E. coli, Salmonella, VRE, and more. Remarkably, this water mimics the very hypochlorous solution our bodies naturally create to fight infection.

With hospital-acquired infection now topping $30 billion in annual costs and the alarming rise of antibiotic-resistant superbugs, pHur™ is aiming to redefine the way the world disinfects. Co-founder Jeff Christensen says, “the time has come for a safer, more effective way to disinfect our homes and workplaces. Today’s responsible consumer understands the benefits of a natural lifestyle. pHur Cleaning and Disinfecting water will help complete that lifestyle rather than allowing harsh chemicals to conflict with it.”

To manage initial demand, pHur will begin its product rollout in California, Texas, Washington, and Nevada by providing an economical system kit ($30.95) online at pHurwater.com. Given pHur’s all-natural properties, product must be used within 30-days; conveniently, the option to receive automated, fresh monthly refills is available for $19.95/month. pHur will also offer an on-site, electrostatically applied whole-home or office disinfection service . This service will be value-priced and is expected to be in high demand during cold and flu season. Based on its successful, decade-long experience working with electro-oxygenated water, ZEROREZ® will be the exclusive service partner in California. Live naturally. Live Clean. Live pHur.